A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

Villagers take part in a ritual celebrating the pagan god Yurya and pray for plentiful future harvests in the village of Pogost, Belarus May 6, 2016. (Photo by Vasily Fedosenko/Reuters)

Delta CEO Ed Bastian talks about the century-old airline's past and technology such as generative artificial intelligence that he sees shaping its future during a Consumer Electronics Show (CES) presentation at The Sphere concert venue in Las Vegas on January 7, 2025. Delta on January 7 marked a century of flying with visions of a future in which artificial intelligence and internet age partnerships make air travel fun and seamless. (Photo by Glenn Chapman/AFP Photo)

Bella Hadid and Gigi Hadid prepares backstage for Savage X Fenty Show Presented By Amazon Prime Video – Backstage at Barclays Center on September 10, 2019 in Brooklyn, New York. (Photo by Ilya S. Savenok/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video)

Vanessa Hudgens attends Savage X Fenty Show Presented By Amazon Prime Video – Arrivals at Barclays Center on September 10, 2019 in Brooklyn, New York. (Photo by Dimitrios Kambouris/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video)

David LaChapelle, Land Scape Anaheim, 2013, chromogenic print, 70 3/4 x 95 inches, 179.7 x 241.3 cm, edition of 3. Image courtesy of the artist and Paul Kasmin Gallery. (Photo by David LaChapelle Studio)

Canadian fashion model Winnie Harlow at Atlantis The Royal's Dolce&Gabbana x Ounass takeover at Cloud 22 on October 05, 2025 in Dubai, United Arab Emirates. (Photo by Cedric Ribeiro/Getty Images for Atlantis The Royal/ Dolce&Gabbana x Ounass)

Chilean police officers march with the puppies of future police dogs during the annual military parade at the Bernardo O'Higgins park in Santiago, Chile, September 19, 2018. (Photo by Rodrigo Garrido/Reuters)