A model of a ghost made from translucent fibreglass is lit from inside at Gem's (Wax Models) Ltd, in the Portobello Road area of west London. The ghost is due to go to the Capistrano Mission Museum in California, where tourists are told the legend of how he frightened a young Indian girl novice to death. 1st May 1965. (Photo by Chris Ware/Keystone Features)

Father Christmas waiting for a bus in the London West End with his reindeer and a sack of presents. (Photo by Evening Standard/Getty Images). 12th August 1970

Participants in costumes pose before a Halloween parade in Kawasaki, south of Tokyo, Japan on October 28, 2018. (Photo by Toru Hanai/Reuters)

Ethnic Wa performer dressed as United Wa State Army (UWSA) soldiers perform a traditional dance in Mongmao, Wa territory in northeast Myanmar October 1, 2016. (Photo by Soe Zeya Tun/Reuters)

Taking it all in at Trolltunga, a piece of rock which juts horizontally out of a mountain, 700 metres above lake Ringedalsvatnet in Norway. (Photo by Sam Rogers/GuardianWitness)

A bus goes through a flooded area in Jiujiang, Jiangxi Province, China, June 19, 2016. A week of torrential rain in southern China has killed dozens of people and forced relocation of tens of thousands of residents, media reported. (Photo by Reuters/China Daily)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Riot police walk past burning garbage containers during heavy clashes with demonstrators during a 24-hour strike on March 29, 2012 in Barcelona, Spain. Spanish workers staged a general strike to protest the government's latest labour reforms, which are designed to help Spain lower its deficit within EU limits. (Photo by David Ramos/Getty Images)