While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Bystanders look on as workers arrange silver blue fabric, part of the process of wrapping L'Arc de Triomphe in Paris on September 13, 2021, designed by the late artist Christo. Work has begun on wrapping the Arc de Triomphe in Paris in silvery-blue fabric as a posthumous tribute to the artist Christo, who had dreamt of the project for decades. Bulgarian-born Christo, a longtime Paris resident, had plans for sheathing the imposing war memorial at the top of the Champs-Elysees while renting an apartment near it in the 1960s (Photo by Geoffroy Van der Hasselt/AFP Photo)

Miss Ireland finalists pictured as they arrived at the official launch party for Miss Ireland 2022 in association with TanOrganic, at House, Dublin on July 6, 2022. The 37 finalists vying for the coveted Miss Ireland 2022 title were revealed at a sparkling white party for this, the 75th Diamond Jubilee of the competition. (Photo by Brian McEvoy/The Irish Times)

An Asian elephant cools off at the zoo during the World Elephant Day in Lodz, central Poland, 12 August 2022. The World Elephant Day is observed every year on August 12. (Photo by Grzegorz Michalowski/EPA/EFE/Rex Features/Shutterstock)

Julia Marino of USA in action during the final run of the snowboard slopestyle competition at the Laax Open, in Laax, Switzerland, 17 January 2020. (Photo by Gian Ehrenzeller/EPA/EFE/Rex Features/Shutterstock)

A resident (unseen) uses a belt to get vegetables in Wuhan, in China's central Hubei province on March 13, 2020. China reported just eight cases of the coronavirus on March 13, with no new domestic infections outside the epicentre of Hubei province. (Photo by AFP Photo/China Stringer Network)

St. Senans' Aoife Allen competing in the Women's 3000m Steeplechase at Morton Stadium in Santry, Co. Dublin ob August 30, 2020 during the 2020 National Track & Field Championships. (Photo by Morgan Treacy/INPHO/Rex Features/Shutterstock)

Participants from a North Korea military band perform during the Spasskaya Tower international military music festival in Red Square in Moscow, Russia, Friday, August 23, 2019. (Photo by Alexander Zemlianichenko/AP Photo)