A man looks on from the sea as Italian model and actress Elisa Sednaoui poses for photographers a day before the 72nd Venice Film Festival in Venice, Italy, September 1, 2015. Sednaoui will be hosting the opening and closing ceremonies of the film festival. (Photo by Stefano Rellandini/Reuters)

This picture taken on January 3, 2019 shows a Vietnamese woman collecting incense sticks in a courtyard in the village of Quang Phu Cau on the outskirts of Hanoi. In Vietnam's “incense village”, hundreds of workers are hard at work dying, drying and whittling down bamboo bark to make the fragrant sticks ahead of the busy lunar new year holiday. (Photo by Manan Vatsyayana/AFP Photo)

The main entrance and blast door at the nuclear bunker site on the Woodside Road industrial estate on February 4, 2016 in Ballymena, Northern Ireland. The underground shelter has been put up for sale by the offices of the Northern Ireland First and Deputy First Minister. The bunker which was completed in 1990 was built to hold up to 235 people in the event of a nuclear bomb and is complete with kitchen facilities, dormitories and decontamination chambers. The site, one of approximately 1,600 nuclear monitoring posts built in the UK since 1955, is on the housing market with an asking price of £575,000. (Photo by Charles McQuillan/Getty Images)

A man carries floats as he walks on an algae covered beach as a truck collecting algae passes by, along the coastline in Qingdao, Shandong province, July 6, 2015. (Photo by Reuters/China Daily)

Liverpool soccer fans celebrate their team's victory against Tottenham Hotspur, clinching the Premier League title at Anfield in Liverpool, England, April 27, 2025. (Photo by Jon Super/AP Photo)

U.S. Army helicopters providing support for U.S. ground troops fly into a staging area fifty miles northeast of Saigon, Vietnam, August 28, 1966. Helicopter fuel is stored in the large rubber tanks, foreground. (Photo by Henri Huet/AP Photo)

FC Barcelona's fans celebrate winning the Spanish LaLiga soccer championship at Canaletas Square in Barcelona, Spain, 15 May 2025, after the Spanish LaLiga soccer match between RCD Espanyol and FC Barcelona at the RCDE Stadium in Cornella de Llobregat. (Photo by Quique Garcia/EPA/EFE)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)