Four actors on horseback dressed in Game of Thrones related costumes carry the Queen's Baton as they make their way way along the Dark Hedges on August 29, 2017 in Antrim, Northern Ireland. The Dark Hedges near Stranocum in County Antrim featured as the King's Road in season two of Game of Thrones and has become a tourist mecca for fans of the television series along with other filming locations in the province. The Queen's Baton Relay is currently on a tour of the United Kingdom as it makes its way around Europe in preparation for the 2018 Commonwealth Games in Australia. (Photo by Charles McQuillan/Getty Images)

All the drugery of dishwashing in this three-times -a day task, which comes to the house wife who does her own house work, has been eliminated by the new dish washer shown in the photograph on April 25, 1921. It is the invention of a Cincinnati school teacher, who sought to make things a bit more pleasant for his wife. Incedently, his idea was worth 12,00 to him, for a manufacturing concern thought so much of the “dish-washer” they purchased the rights and will seek to add a little joy to thousands of other housewives. With the aid of only hot water, dishes placed in a wire rack and set into the drum are made clean and spotless in two minutes. (Photo by Bettmann Archive/Getty Images)

Girls dressed in “Hanfu”, or Han clothing, prepare for an event to mark the traditional Qixi festival, the Chinese equivalent of Valentine's Day, at a park in Beijing, China, August 7, 2019. Chinese for “Han clothing”, “Hanfu” is based on the idea of donning costumes worn in bygone eras by China's dominant Han ethnicity. Some of the most popular styles are from the Ming, Song and Tang dynasties. Hanfu enthusiasts doubled to two million in 2018 from a year earlier, according to a survey by Hanfu Zixun, a popular community account on the Wechat social media platform. (Photo by Jason Lee/Reuters)

Camels kick up clouds of sand as they race down a steep dune. The camels can reach speeds of up to 40 kilometres per hour as they descend the ten-metre tall dunes on April 20, 2022. The photos were taken by photographer Qian Guo in Naiman Banner, near the city of Tongliao in the Inner Mongolia region of northeastern China. The 58 year old said: “These are local Mongolian farmers, and two of them are a father and a son. They have more than ten camels which they farm and train”. (Photo by Qian Guo/Solent News & Photo Agency)

A flock of sheep and goats is led by shepherds to pastures at a mountain village on the outskirts of Sana'a, Yemen, 27 July 2023. At least eight million sheep and goats from about 470,000 pastoralist and agro pastoralist households across Yemen will be treated and vaccinated over the two years 2023 and 2024, in an effort to reduce livestock losses, improve production efficiency, and household income generation amid an acute food insecurity, the UN Food and Agriculture Organization (FAO) has reported. (Photo by Yahya Arhab/EPA)

A humanoid robot works side by side with employees in the assembly line at a factory of Glory Ltd., a manufacturer of automatic change dispensers, in Kazo, north of Tokyo, Japan, July 1, 2015. Japanese firms are ramping up spending on robotics and automation, responding at last to premier Shinzo Abe's efforts to stimulate the economy and end two decades of stagnation and deflation. (Photo by Issei Kato/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.