An alligator is pictured stuck in the mud of the dry Pilcomayo river, which is facing its worst drought in almost two decades, on the border between Paraguay and Argentina, in Boqueron, July 3, 2016. (Photo by Jorge Adorno/Reuters)

“Maya” girl Ines de la Paloma, 9, (L), sits with her friend Nuria Sanchez Caballero, 6, at an altar during “Las Mayas” festivity in Madrid, Spain, May 8, 2016. “Las Mayas” festival is held annually at the beginning of May to celebrate the awakening of nature in Spring. Young girls are chosen to become “Mayas” and sit at altars decorated with flowers so that people can admire them. (Photo by Susana Vera/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Miss Earth 2016 candidates wearing environmental statement sashes lineup during a press presentation in Manila, Philippines, 11 October 2016. Eighty three young women from around the globe converged in Manila for the international beauty event. Miss Earth is a pioneering beauty pageant that serves as a vehicle for environmental advocacy. (Photo by Mark R. Cristino/EPA)

Indian Air Force soldiers toss their rifles as they perform during the full-dress rehearsal for Indian Air Force Day at the Hindon air force station on the outskirts of New Delhi October 6, 2015. (Photo by Anindito Mukherjee/Reuters)

Russian artist Maria Gazanova (L) works on her "The Alive Painting" art work during the Art Krasnoyarsk annual festival in Siberian city of Krasnoyarsk, Russia November 4, 2015. (Photo by Ilya Naymushin/Reuters)

Miss Venezuela Edymar Martinez poses during the swimsuit contest during the Miss International beauty pageant in Tokyo on November 5, 2015. Martinez won the Miss International title. Representatives of 70 countries and regions from all over the world took part in the annual beauty contest. (Photo by Toru Yamanaka/AFP Photo)

Devotees push the chariot of Rato Machhindranath during the chariot festival at Bungamati in Lalitpur April 22, 2015. Rato Machhindranath is known as the god of rain and both Hindus and Buddhists worship Machhindranath for good rain to prevent drought during the rice harvest season. (Photo by Navesh Chitrakar/Reuters)