While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Factory landlord Lawrence Taylor (L), portraying a Colour Sergeant from the King's Royal Rifle Corps, part of the Rifles Living History Society, performs a drill with Connor Young (R) of the Queen's Own Royal West Kent Regiment Living History Group as they recreate the life of a First World War soldier at the Eden Valley Museum in Edenbridge in southeast England May 10, 2014. Lawrence has always had an interest in military history and specifically “The Rifles” – his veteran father's WWII regiment. When he became a re-enactor he chose not to re-enact WWII as many of the veterans are still alive, and he felt uncomfortable as he remembers his father would have flashbacks and nightmares about the war. United by a fascination with military history and a fondness for dressing up, groups such as the Rifles Living History Society and the Queen's Own Royal West Kent Regiment Living History Group get together to recreate aspects of life during the First World War. Reuters photographer Luke MacGregor photographed members of the groups, both as they took part in living history events and at their day jobs. (Photo by Luke MacGregor/Reuters)

American singer/songwriter Ashley Nicolette Frangipane, known professionally as Halsey arrives at Playboy's Midsummer Night's Dream at the Marquee Nightclub at The Cosmopolitan of Las Vegas on July 29, 2018 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/Getty Images)

A traveler arriving from Philadelphia carries his dog, Luna, in a backpack at Los Angeles International Airport on Wednesday, November 27, 2024, in Los Angeles. (Photo by Damian Dovarganes/AP Photo)

A picture taken with slow shutter speed shows members of the group “The Kattfiller” from Attendorn taking part during the Norddeutsche Championship carnivalesque dance sport in Kassel (Hessen), Germany, 28 February 2016. About 1,100 qualified dancers show in different disciplines their skills. (Photo by Swen Pfoertner/EPA)

Russia's synchronised swimming duet Aleksandr Maltsev (L) and Darina Valitova compete in the Mixed Duet Technical preliminary during the synchronised swimming competition at the 2015 FINA World Championships in Kazan on July 25, 2015. (Photo by Christophe Simon/AFP Photo)

The Bratz Rock Angels are displayed at the Dream Toys 2005 Pre-Christmas Expo on October 5, 2005 in London. (Photo by Daniel Berehulak/Getty Images)

A gibbon drinks from a soft drink bottle, given by a tourist, at a zoo in Kunming, Yunnan province, June 18, 2015. (Photo by Wong Campion/Reuters)