“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

A model walks down the runway during the Odd Molly Autumn/Winter 2012 Fashion Show at Berns on February 1, 2012 in Stockholm, Sweden. (Photo by Ian Gavan/Getty Images)

A model walks the runway during the Sister by Sibling show at London Fashion Week Autumn/Winter 2012 at Somerset House on February 18, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

Members of the Al-Baraa bin Malek batallion, part of the Free Syria Army's Al-Fatah brigade, duck to the ground as they pull a man (R) who was shot by a sniper twice in the Bustan al-Basha district of the northern city of Aleppo on October 20, 2012. (Photo by Javier Manzano/AFP Photo)

A competitor walks on tightrope during a performance in Taizhou, Zhejiang Province, China, May 7, 2016. (Photo by Reuters/China Daily)

A demonstrator throw a firebomb during clashes with Turkish riot police officers in Istanbul, Turkey, Friday, May 1, 2015. The government assigned 30,000 police officers backed by helicopters as workers and demonstrators determined to defy a government ban, tried to march to iconic Taksim Square, where 35 people were killed during May Day celebration in 1977. (Photo by Emrah Gurel/AP Photo)

A participant of “Bread Procession of the Saint”, takes part in the ceremony in honor of Domingo de La Calzada Saint (1019-1109) who helped poor people and pilgrimage, in Santo Domingo de La Calzada, northern Spain, Wednesday, May 11, 2016. Every year during spring season, “Las Doncellas” (White Virgins), hold on their head a basket cover with white cloth while they walk past along of this old village in honor of the saint. (Photo by Alvaro Barrientos/AP Photo)

South Korean rescue members wearing chemical protective suits walk past a monster character (R) during an anti-terror drill as part of a disaster management exercise at the COEX shopping and exhibition center in Seoul on May 20, 2016. South Korea is holding its 2016 Safe Korea anti-disaster exercise this week against terrorist threats and natural disasters. (Photo by Jung Yeon-Je/AFP Photo)