To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Peter Carberry riding Gabbys Cross falls off during the Randox Grand National Chase during day three of the Randox Grand National Festival at Aintree Racecourse on April 15, 2023 in Liverpool, England. (Photo by Michael Steele/Getty Images)

A participant in wingsuit flies above Tianmen Mountain at Zhangjiajie Scenic Spot during the 4th Red Bull WWL China Grand Prix on October 16, 2015 in Zhangjiajie, Hunan Province of China. The 4th Red Bull WWL China Grand Prix will last three days from October 16-18 in Zhangjiajie. (Photo by ChinaFotoPress/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.