Bronze medalist Carlos Coloma Nicolas of Spain celebrates after finishing third in the cross-country cycling mountain bike race at the 2016 Summer Olympics in Rio de Janeiro, Brazil, Saturday, August 20, 2016. (Photo by Patrick Semansky/AP Photo)

Colombia's Egan Bernal pedals as he warms up ahead of the 10th stage of the Giro d'Italia cycling race, an individual time trial from Lucca to Pisa, Italy, Tuesday, May 20, 2025. (Photo by Marco Alpozzi/LaPresse via AP Photo)

Colombian rider Diana Carolina Penuela Martinez competes in the women's Elite Individual Time Trial cycling event during the UCI 2025 Road World Championships, in Kigali, on September 21, 2025. (Photo by Anne-Christine Poujoulat/AFP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Scandinavia, always ahead of the bike infrastructure curve, has something else to share: a self-service cycle lift for hilly roads.