To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A schoolgirl is soaked with water thrown by an elephant in a preview of the upcoming Songkran Festival celebration, the Thai traditional New Year, also known as the water festival in the ancient world heritage city of Ayutthaya, Thailand, 11 April 2016. The annual elephant Songkran is held to promote the tourism industry prior the three-day Songkran Festival which starts on 13-15 April annually and is celebrated with splashing water and putting powder on each others faces as a symbolic sign of cleansing and washing away the sins from the old year. (Photo by Diego Azubel/EPA)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A male elephant named Mahadevan is tied in a truck as he is being transported for an annual temple festival in Kochi, India, March 10, 2020. (Photo by Sivaram V/Reuters)

A mahout paints his elephant on the eve of the annual Rath Yatra, or chariot procession, outside the Jagannath temple in Ahmedabad, India on June 19, 2023. (Photo by Amit Dave/Reuters)