A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

U.S. Marine Lt. Ben Reid from 1/2 Charlie Company of Task Force Tarawa waits to be medivaced after being hit with shrapnel and a machine gun round, in the southern Iraqi city of Nasiriyah, on March 23, 2003. The Marines suffered a number of deaths and casualties during gun battles throughout the city. (Photo by Joe Raedle via The Atlantic)

Kent Josephso organizes his 8mm tracer rounds during the Big Sandy Shoot in Mohave County, Arizona March 23, 2013. The Big Sandy Shoot is the largest organized machine gun shoot in the United States attended by shooters from around the country. Vintage and replica style machine guns and cannons are some of the weapons displayed during the event. Picture taken March 22, 2013. (Photo by Joshua Lott/Reuters)