A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A guest poses with a magic wand during a soft opening and media tour of “The Wizarding World of Harry Potter” theme park at the Universal Studios Hollywood in Los Angeles, California in this picture taken March 22, 2016. (Photo by Kevork Djansezian/Reuters)

Hollywood actress Malin Akerman helps King Digital Entertainment set the Guinness World Record for the World's Largest Hammock to celebrate the launch of its new game Paradise Bay on Wednesday, September 2, 2015, in Jersey City, N.J. (Photo by Charles Sykes/Invision for King World Entertainment/AP Images)

US actress Vanessa Hudgens poses upon her arrival for the 25th annual Elton John AIDS Foundation's Academy Awards Viewing Party on February 26, 2017 in West Hollywood, California. (Photo by Tibrina Hobson/AFP Photo)

Canadian actress Ellen Page and wife Emma Portner arrive at “The Cured” – Los Angeles Special Screening on February 20, 2018 at AMC Dine-In Sunset 5 in West Hollywood, CA. (Photo by Parisa Michelle/Splash News and Pictures)

Australian actor Chris Hemsworth (L) and Spanish model Elsa Pataky (R) attend the Governors Ball during the 96th Annual Academy Awards at Dolby Theatre on March 10, 2024 in Hollywood, California. (Photo by Mike Coppola/Getty Images)