To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Photographers work on the red carpet after the screening of the film “Mad Max: Fury Road” out of competition at the 68th Cannes Film Festival in Cannes, southern France, May 14, 2015. (Photo by Regis Duvignau/Reuters)

Vietnamese model Ngoc Trinh poses as she arrives for the screening of the film “A Hidden Life” at the 72nd edition of the Cannes Film Festival in Cannes, southern France, on May 19, 2019. (Photo by The Mega Agency)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Swedish actress Alicia Vikander poses during a photocall for the film “Firebrand” at the 76th edition of the Cannes Film Festival in Cannes, southern France, on May 22, 2023. (Photo by Joel C. Ryan/Invision/AP Photo)