Hot air balloons rise over Innes Common Park during a dawn lift on March 29, 2012 in Hamilton, New Zealand. Each Autumn over 30 hot air balloons grace the sky as part of the Balloons Over Waikato Festival. (Photo by Sandra Mu/Getty Images)

A naked Hindu holy man arrives to bath in the Godavari River during Kumbh Mela, or Pitcher Festival, at Trimbakeshwar in Nasik, India, Saturday, August 29, 2015. Hindus believe taking a dip in the waters of a holy river during the festival, will cleanse them of their sins. According to Hindu mythology, the Kumbh Mela celebrates the victory of gods over demons in a furious battle over a nectar that would give them immortality. (Photo by Rajanish Kakade/AP Photo)

Nadeea Volianova the Russian Pop Star's bizarre, naked New Years “Art Installation” featuring an American flag, the named Putin and Trump in huge letters and the singer wearing a space helmet and not much else, Art Threat Gallery, Las Vegas, NV on December 29, 2016. (Photo by S_bukley/Splash News and Pictures)

“Start your day with a good breakfast together”, 2009. “There was this trend of eating sushi from a woman’s naked body. So when I found the perfect papaya, I knew exactly how to shoot it”. (Photo by Pixy Liao/The Guardian)

A hot air balloon in the likeness of Yoda from Star Wars prepares for liftoff at the 21st Philippine International Hot Air Balloon Festival at the former Clark US Air Force base in Pampanga Province, Philippines on February 9, 2017. (Photo by Xinhua News Agency/Rex Features/Shutterstock)

A gravedigger has lost his job of 40 years after a photograph of him standing half-naked in a burial plot was deemed offensive and provoked outcry among local newspaper readers.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.