A woman gets ready for her performance at the backstage of the Heart restaurant in Ibiza on June 29, 2015. Take the Spanish chefs Ferran and Albert Adria, the Cirque du Soleil founder French Guy Laliberte and contemporary artists such as Japanese Takashi Murakami. Put them together on the luxurious Mediterranean island of Ibiza and shake well to get “Heart” an innovative multi-sensory experience. The idea of provoking emotions through a collision of avant-garde creativities appeared two years ago from Adria brothers and Laliberte's passion about art and cuisine. They met a decade ago at the famous restaurant El Bulli, closed in 2011. (Photo by Jaime Reina/AFP Photo)

Moroccan-born pole dancer Karima El Mahroug, nicknamed “Ruby the Heart Stealer” attends the traditional Vienna Opera Ball at the state opera on March 3, 2011 in Vienna, Austria. (Photo by Andreas Rentz/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.