For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A protester attends a rally against the government and to show support for the hostages who were kidnapped during the deadly October 7 attack, amid the ongoing conflict in Gaza between Israel and Hamas, in Tel Aviv, Israel on September 1, 2024. (Photo by Florion Goga/Reuters)

Two ancient bronze coins, which according to Israel Antiquities Authority archaeologists were struck by the Roman procurator of Judea, Valerius Gratus, in the year 17/18 CE and recently were revealed in excavations beneath the Western Wall in Jerusalem's Old City are exposed to the media' on November 23, 2011 in Israel. (Photo by Lior Mizrahi/Getty Images)

An Israeli soldier watches as revellers take part in a gay pride parade in Tel Aviv, Israel, June 3, 2016. About 200,000 people from the LGBT community in Israel and abroad attended in Tel Aviv's annual gay pride parade Friday, the largest event of its kind in the Middle East. (Photo by Baz Ratner/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Members of the Australian Jewish community participate in a gathering called ‘Balloons of Hope’, which represents Israeli hostages who are currently being held by the Palestinian group Hamas, in Sydney on October 27, 2023. Thousands of civilians, both Palestinians and Israelis, have died since October 7, 2023, after Palestinian Hamas militants based in the Gaza Strip entered southern Israel in an unprecedented attack triggering a war declared by Israel on Hamas with retaliatory bombings on Gaza. (Photo by David Gray/AFP Photo)