Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Dillon was born in the spring of 2013. He lived for four months on the streets near Boston, MA before being scooped up by the Animal Rescue League of Boston.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Kalei Ferrin,3, holds a sign up in support of gay rights during the San Diego gay pride parade July 16, 2011 in San Diego, California. About 200 active-duty troops and veterans from every branch of the military participated for the first time in the march as the ban on the government policy on homosexuals serving in armed forces, or “Don't ask Don't Tell”, remains in flux in the justice system. (Photo by Sandy Huffaker/Getty Images)

Mug shot of William Stanley Moore, 1 May 1925, Central Police Station, Sydney. This picture appears in the Photo Supplement to the NSW Police Gazette, 28 July, 1926 captioned: “Opium dealer. Operates with large quantities of faked opium and cocaine. A wharf labourer; associates with water front thieves and drug traders”. (Photo by NSW Police Forensic Photography Archive, Justice & Police Museum, Histiric Houses Trust of NSW)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.