Pablo Picasso, famed 66-year-old Spanish artist who has lived most of his life in France, suns himself on a boat on the beach at Golfe Juan in Vallauris on the French Riviera on March 10, 1948. Entering a new period in his varied artistic career, Picasso has turned to painting pottery at the nearby town of Vallauris. (Photo by AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A worker works on a “Transformers” replica on the outskirts of Shanghai, June 18, 2014. Li Lei, owner of a small factory, uses his spare time and money to build “Transformers” replicas for rent or sale. The new Transformers movie, which is premiering later this month, has brought the factory many new orders, according to Li. (Photo by Aly Song/Reuters)

Two boys in the Gorbals area of Glasgow, UK on January 31, 1948. The Gorbals tenements were built quickly and cheaply in the 1840s, providing housing for Glasgow's burgeoning population of industrial workers. Conditions were appalling; overcrowding was standard and sewage and water facilities inadequate. The tenements housed about 40,000 people with up to eight family members sharing a single room, 30 residents sharing a toilet and 40 sharing a tap. By the time this photograph was taken 850 tenements had been demolished since 1920. Redevelopment of the area began in the late 1950s and the tenements were replaced with a modern tower block complex in the sixties. (Photo by Bert Hardy/Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.