To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A woman buys bread at a bakery in Cairo, January 8, 2015. The successful roll-out so far of a new “smart card” system to distribute subsidised bread has been a major achievement for Egypt's government, saving money while earning praise from families who no longer have to wake early to fight for loaves. (Photo by Mohamed Abd El Ghany/Reuters)

Salespeople roll out a reproduction of the famous work “Girl with a Pearl Earring” at the artist village on June 11, 2014 in Shenzhen, China. The Dafen Artist Village in Guangdong province, China, is home to thousands of artists who reproduce some of the world's most iconic paintings as well as create their own works. The village, on the outskirts of Shenzhen, is becoming a major center for original Chinese art. (Photo by Palani Mohan/Getty images)

A groundskeeper uses a bamboo broom at Kasumigaike Pond at Kenrokuen Garden in Kanazawa, Japan on January 12, 2016. The japanese garden, located next to Kanazawa Castle, encompasses over 28 acres in downtown Kanazawa. With two ponds, rolling hills with streams and bridges, is considered a strolling-style landscape garden. It's regarded as one of the top three most beautiful gardens in Japan. (Photo by Linda Davidson/The Washington Post)

Performers ride atop a car leading to the the National Circus Day celebration in Santiago, Chile, Saturday, September 4, 2021, amid the new coronavirus pandemic. Chile's Culture Minister set the stage for the first circus performances with a ringside public since the beginning of the pandemic quarantine measures as the South American country looks to fully roll back almost all COVID-19 related restrictions. (Photo by Esteban Felix/AP Photo)

Hitler, Hirohito and Mussolini, in effigy, are about to take a mile-high plunge over Stone Mountain, near Atlanta, Georgia, June 21, 1942, as part of the scrap rubber drive. Private Elias Nour, who arranged the stunt as a farewell party on the eve of his entrance into the army, is on the running board. He guided as the “Axis” plunged to destruction. Spectators had to give a scrap of rubber as the price of admission to the spectacle. (Photo by AP Photo)

A life-size replica of a Diplodocus dinosaur watches people coming out of the subway in the city center of Bochum, Germany, Monday, August 12, 2019. The exhibition, featuring models of 33 dinosaurs all around the city center, is in Bochum due to the discovery of an 316 million years old dinosaur track found in a stone pit in the city six years ago. (Photo by Martin Meissner/AP Photo)

Protesters use fireworks against riot police during clashes in the Athens neighborhood of Exarchia, a haven for extreme leftists and anarchists, Thursday, December 6, 2018. New protest marches were underway in Greece Thursday evening on the 10th anniversary of the fatal police shooting of a teenager, hours after violent initial demonstrations where masked youths attacked police with firebombs and stones. (Photo by Yorgos Karahalis/AP Photo)