As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Katy Perry attends the European premiere of Katy Perry: «Part Of Me 3D» at Empire Leicester Square on July 3, 2012 in London, England. (Photo by Mike Marsland)

Bikers ride along the High Street as they take part in the Ride Of Respect to raise money for service veterans on April 3, 2011 in Wootton Bassett, England. The ride, which involved 10,000 bikers and started at Hullavington airfield, aims to honour the people of Wootton Bassett and to raise money for the Afghan Heroes charity.

A model showcases designs by Antonia Paris during the Women's RTW 3 catwalk during Rosemount Australian Fashion Week Spring/Summer 2011/12 at Overseas Passenger Terminal on May 5, 2011 in Sydney, Australia. (Photo by Stefan Gosatti/Getty Images)

Clouds float over an open field January 3, 2007 in Shirley Heights, Antigua. (Photo by Joe Raedle/Getty Images)

Indonesian residents look at the Mount Sinabung volcano as it spews volcanic ash near the Tiga Pancur village in Karo, North Sumatra on August 3, 2016. Volcanic eruptions in Indonesia in recent days have forced the closure of two airports and disrupted some flights to the holiday island of Bali, officials said August 3. Mount Sinabung, a volcano on the western island of Sumatra which has been rumbling for some time, also erupted violently on August 2, although its ash clouds did not disrupt any flights. (Photo by Y.T. Haryono/AFP Photo)

A Colombian Nukak Maku Indian boy gestures in a refugee camp at Agua Bonita near San Jose del Guaviare of Guaviare province September 3, 2015. Since emerging from the jungle in 2005, half naked and carrying blowpipes, the Nukak have lived in settlements near the frontier town of San Jose del Guaviare, a humid outpost in the Amazon 400 km (250 miles) southeast of the capital Bogota. (Photo by John Vizcaino/Reuters)