David LaChapelle, Land Scape Anaheim, 2013, chromogenic print, 70 3/4 x 95 inches, 179.7 x 241.3 cm, edition of 3. Image courtesy of the artist and Paul Kasmin Gallery. (Photo by David LaChapelle Studio)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

A creature bathes at the Robolights art installation by Kenny Irwin Jr. in Palm Springs, California December 15, 2014. The installation consists of hundreds of whimsical robot and other themed sculptures created from recycled materials including golf carts, kitchen appliances and microwaved smart phones, and is open to the public each holiday season on the sprawling Irwin family property. (Photo by David McNew/Reuters)

Laura Halford of Wales jumps during her hoop routine as she competes in the rhythmic gymnastics individual all-around final event at the 2014 Commonwealth Games in Glasgow, Scotland, July 25, 2014. (Photo by Phil Noble/Reuters)

A dachshund portraying a racehorse, trots down Duval Street in Key West, Florida, December 31, 2014. About 175 dachshunds and other dogs participated in the event that preludes four warm-weather takeoffs on New York City's Times Square ball drop. (Photo by Steve Panariello/Reuters/Florida Keys News Bureau)

Afghan firefighters spray water on a U.S. armoured vehicle after a suicide attack on the outskirts of Jalalabad, January 5, 2015. A suicide attacker targeted a U.S. convoy on the outskirts of Jalalabad on Monday but so far no causalities have been reported yet, provincial spokesman Ahmadzia Abdulzai said. (Photo by Reuters/Parwiz)

A swimmer reacts after finishing his competition in a pool carved into thick ice covering the Songhua River during the Harbin Ice Swimming Competition in the northern city of Harbin, Heilongjiang province January 5, 2015. The swimming competition was held on the official launch day of the Harbin International Ice and Snow Sculpture Festival. (Photo by Kim Kyung-Hoon/Reuters)