Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A charity runner dressed as Father Christmas steps out of a portable toilet ahead of the “Santa Run” charity fun run in Stockholm on December 10, 2017. Hundreds of participants dressed in Santa suits and wearing white beards ran through the streets of the old town in Stockholm in an all charity run. (Photo by Jonathan Nackstrand/AFP Photo)

“Bruciamo tutto” (Let's burn everything) activist is removed by police after she poured red paint on the Spanish Steps to protest against femicides in Rome, Italy, on June 26, 2024. (Photo by Guglielmo Mangiapane/Reuters)

A person looks at Theresa Chromati's “steadfast, step into me (allow silence to create the sounds you desire most)”, which is part of Frieze Sculpture, in Regent's Park, in London, Britain on September 18, 2024. (Photo by Mina Kim/Reuters)

Pakistani vendors carry animals in a bus for the upcoming Muslim festival Eid al-Adha in Lahore, Pakistan, Monday, August 5, 2019. Eid al-Adha, or Feast of Sacrifice, is the most important Islamic holiday and marks the willingness of the Prophet Ibrahim (Abraham to Christians and Jews) to sacrifice his son. (Photo by K.M. Chaudhry/AP Photo)

Food is placed on the tomb of pet dog Xixi at Baifu pet cemetery ahead of the Qingming Festival on the outskirts of Beijing, China March 26, 2016. The Chinese characters on the gravestone read: “Mommy's only good son”. (Photo by Jason Lee/Reuters)