When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

Ice Road Truckers is a reality television series that premiered on History on June 17, 2007. It features the activities of drivers who operate trucks on seasonal routes crossing frozen lakes and rivers in remote Arctic territories in Canada and Alaska. Later series were focused on Alaska's improved but still remote Dalton Highway which is mainly snow covered solid ground.

Shawn Layden, president and CEO of Sony Computer Entertainment America, addresses the audience during the Sony Playstation at E3 2015 news conference at the Los Angeles Sports Arena on Monday, June 15, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)

Gypsies gather at Appleby in Cumbria, United Kingdom on August 12, 2021, for the biggest horse fair of its kind in Europe, which lasts till Sunday. Typically the fair takes place in June, although COVID has pushed it back to August in 2021. In the region of 30,000 people are expected to attend. (Photo by Chris Strickland/Alamy Live News)

England football fans celebrate in Trafalgar Square as England score their second goal during extra time in the UEFA Euro womens championship final on July 31, 2022 in London, United Kingdom. England take on Germany in the final of The UEFA European Women's Championship, played at Wembley Stadium. (Photo by Chris J Ratcliffe/Getty Images)

Family members watch on as a bride and groom leave their house to be married in West Mosul on November 3, 2017 in Mosul, Iraq. Five months after Mosul, Iraq's second-largest city was liberated from ISIL in a nine-month long battle, residents have returned to the destroyed city to rebuild their lives. (Photo by Chris McGrath/Getty Images)

Tree trunks lie on the railtracks that will be used to transport nuclear waste on November 25, 2011 in Leitstade, near Metzingen, Germany. A train carrying the Castor containers of processed, spent nuclear fuel started from La Hague in France Wednesday for its journey to the Gorleben temporary nuclear waste storage facility in Germany, and thousands of protesters are expected to attempt to blockade the route. (Photo by Carsten Koall/Getty Images)