A participant dressed in a traditional devil costume walks from house to house during the traditional St. Nicholas parade on December 3, 2016 in village of Francova Lhota, Czech Republic. This type of parade is one of the most popular age-old traditions in a few villages in the Wallachia region of Eastern Czech Republic. St. Nicholas and company roam the streets going from house to house, for two or three days as St. Nicholas gives sweets and tiny gifts as a present to children and the devils get up to mischief. (Photo by Matej Divizna/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A child looks at a reveller dressed as devil on the eve of Saint Nicholas Day in Prague, Czech Republic on December 5, 2022. (Photo by David W. Cerny/Reuters)