An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this July 11, 2016 photo, a young, masked drug trafficker poses for photos holding his guns at a slum in Rio de Janeiro, Brazil. Teenagers openly tote guns while they work as guards, lookouts and distributors for drug lords operating just a few miles from where hundreds of thousands and tourists and athletes will be for the Aug. 5-21 Olympic Games. (Photo by Felipe Dana/AP Photo)

A Ukrainian serviceman fires a 2S7 Pion self-propelled gun during military exercises near the village of Divychky in Kiev region, Ukraine, October 21, 2016. (Photo by Valentyn Ogirenko/Reuters)

A Mai-Mai rebel soldier shows off his guns at a checkpoint near the Mugunga refugee camp in Zaire; 1996. (Photo by Carol Guzy/The Washington Post)

Saudi female firearm trainer, Mona Al Khurais, teaches a Saudi boy on safe usage of weapons at the Top-Gun shooting range in Riyadh, Saudi Arabia, October 28, 2021. (Photo by Ahmed Yosri/Reuters)

A man holds a gun under his chin as he speaks with members of the NYPD outside the United Nations Headquarters in New York City, U.S., December 2, 2021. (Photo by Carlo Allegri/Reuters)