A horse is ridden out of the River Eden after being washed on the first day of the Appleby Horse Fair on June 7, 2018 in Appleby, England. The fair is an annual gathering for Gypsy, Romany and travelling communities. The event has existed under the protection of a charter granted by James II since 1685 and it remains one of the key meeting points for these communities. Around 10,000 travellers are expected to attend the event who traditionally come to buy and sell horses and it offers an opportunity for the traveller community to come together to celebrate their heritage and culture. (Photo by Ian Forsyth/Getty Images)

Women wearing traditional dresses dance next to Cathedral–Mosque of Cordoba, Andalusia, Spain, 26 May 2021, to celebrate the Cordoba Fair that was suspended due to coronavirus COVID-19 pandemic for a second consecutive year. The Cordoba Fair is held every year in May for a week during which flamenco, food, and wine are the main attractions for thousands of people. (Photo by Salas/EPA/EFE)

Visitors stand next to the artwork “No, 2021” by Italian visual artist Maurizio Cattelan displayed at the gallery Gagosian during the Art Basel fair for Modern and contemporary art, in Basel, on June 17, 2025. The fair will open to the public from June 19 to June 22, 2025, featuring over 290 leading galleries and more than 4,000 artists from five continents. (Photo by Fabrice Coffrini/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A woman sits next to a dog during the fifth edition of the “Mi Mascota” (My Pet) fair in Malaga, southern Spain, November 27, 2016. (Photo by Jon Nazca/Reuters)

A cosplayer uses moving stairs during the first public day of the world's largest computer games fair Gamescom in Cologne, Germany August 23, 2017. (Photo by Wolfgang Rattay/Reuters)

A performer wearing costumes walk on stilts before a show during a lantern fair at the beginning of Chinese Lunar New Year, in Xi'an, Shaanxi province, February 11, 2016. (Photo by Reuters/Stringer)