Lava crosses the main road to Grindavík and flows on the road leading to the Blue Lagoon, in Grindavík, Iceland, Thursday, February 8, 2024. (Photo by Marco Di Marco/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A model walks the runway during the John Galliano Ready to Wear Autumn/Winter 2011/2012 show during Paris Fashion Week on March 6, 2011 in Paris, France. (Photo by Pascal Le Segretain/Getty Images). PARIS, FRANCE – MARCH 06

Shakira poses with French Culture Minister, Frederic Mitterrand after being honored at Hotel Majestic on January 28, 2012 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

Shy'm poses as she arrives at NRJ Music Awards 2012 at Palais des Festivals on January 28, 2012 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

A married couple is displayed on a pile of cheeses in the “Speciality” category during the Swiss Cheese Awards competition in Le Sentier, Switzerland September 23, 2016. One hundred and fourty-two experts have to choose the best out of 777 cheeses from 353 producers competing in 28 categories. (Photo by Denis Balibouse/Reuters)

(L-R) Gigi Hadid and Bella Hadid pose backstage prior to the Victoria's Secret Fashion Show on November 30, 2016 in Paris, France. (Photo by Pascal Le Segretain/Getty Images for Victoria's Secret)