Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A calico sits in its enclosure and suns itself in Hessen, Germany on May 28, 2021. The Opel Zoo presents a walk-in Madagascar aviary for caltas and varis. The primate species is native to Madagascar and is threatened with extinction. (Photo by Andreas Arnold/dpa)

Kaden Bringsplenty brings his horse to the starting line as Native Americans from all over the United States participate in an Indian relay race over Memorial Day weekend at the Osage County Fairgrounds in Pawhuska, Oklahoma, U.S. May 30, 2021. (Photo by Stephanie Keith/Reuters)

Actors perform “The Passion of Jesus” to crowds in Trafalgar Square on April 22, 2011 in London, England. The actors come from the Wintershall Estate in Surrey where they also perform a Nativity play in and around the farm buildings at Christmas. (Photo by Peter Macdiarmid/Getty Images)

Ursula Sprecher and Andi Cortellini are obsessed with people’s hobbies. The two Swiss artists have spent the past seven years traveling across their native Switzerland photographing gatherings of like-minded people in a myriad array of interests and niche groups.