To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

Moichara or Bull race is a rural festival where a pair of bulls race each other during the monsoon season. This race is performed by a farmer in Parganas, India on July 4, 2021. (Photo by Sumit Sanyal/SOPA Images/Rex Features/Shutterstock)

A jockey rides her horse on mud flats during the tideland race (Wadden Race) in Duhnen, Lower Saxony, Germany, July 12, 2015. (Photo by Fabian Bimmer/Reuters)

Alex Jones races in the second set of heats during the “T-Rex World Championship Races” at Emerald Downs, Sunday, August 20, 2023, in Auburn, Wash. (Photo by Lindsey Wasson/AP Photo)

Jockeys and their horses reflect in the water of Laytown Beach during the third race of the day at the Laytown Races in Co Meath, Ireland on Tuesday, September 12, 2023. (Photo by Clodagh Kilcoyne/Reuters)

Participants race during the Red Bull Box Cart Race challenges in Bo Kaap, one of the iconic neighbourhoods in Cape Town, South Africa on November 6, 2022. (Photo by Esa Alexander/Reuters)