For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A woman dressed in traditional costumes jumps over a bonfire to commemorate the day of Santa Agueda in Andavias, Spain, on February 6, 2022. In the province of Zamora it is quite a tradition, the women take over the city and the towns to gain control in the province, the councils give them the batons as a sign of authority, they celebrate around 7 days of festivity where they dance, eat, live the festival and honor Santa Agueda. (Photo by Manuel Balles/ZUMA Press Wire/Rex Features/Shutterstock)

A chimp motions for Santa to deliver his gift during Lion Country Safari's annual Christmas with the Chimps on Thursday, December 20, 2012. (Photo by Bruce R. Bennett/The Palm Beach Post)

David Nickerson, 28, competes dressed as artist Bob Ross, during the ZJ Boarding House Halloween Surf Contest in Santa Monica, California October 26, 2013. (Photo by Lucy Nicholson/Reuters)

Participants run through the streets of the Back Bay during the 16th annual Santa Speedo Run in Boston, Massachusetts, December 12, 2015. (Photo by Brian Snyder/Reuters)

People dressed as Father Frost, the equivalent of Santa Claus, and Snow Maiden take part in the contest “Yolka-fest-2014” (Fir-festival-2014) in Minsk December 12, 2014. (Photo by Vasily Fedosenko/Reuters)

People look at the paintings depicting Russian president Vladimir Putin dressed as Father Frost, Russian equivalent of Santa Claus, at the “SUPERPUTIN” exhibition at UMAM museum in Moscow, Russia on December 6, 2017. (Photo by Maxim Shemetov/Reuters)