Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

Members of the “Exit Point” amateur rope-jumping group jump from a 44-metre high (144-ft) waterpipe bridge in the Siberian Taiga area outside Krasnoyarsk, September 13, 2015. Rope-jumping, an extreme sport, involves jumping from a high point using an advanced leverage system combining mountaineering and rope safety equipment. (Photo by Ilya Naymushin/Reuters)

A Waura Indian woman watches the activities of this year's “quarup”, a ritual held over several days to honour in death a person of great importance to them, in Xingu National Park, Mato Grosso State, August 24, 2013. This year the Waura tribe is honouring their late cacique (chief) Atamai, who died in 2012 and helped created the Xingu Park, and his important contribution in facilitating communication between white Brazilians and Indians. (Photo by Ueslei Marcelino/Reuters)

“The Yao nationality is a government classification for various minorities in China. They form one of the 55 ethnic minority groups officially recognized by the People's Republic of China, where they reside in the mountainous terrain of the southwest and south”. – Wikipedia

Photo: A woman combs her hair at the Huangluo Village of the Yao ethnic group in Guilin, south China's Guangxi Zhuang Autonomous Region, July 15, 2012. The Huangluo Village of the Yao ethnic group locates at the Longji Terraces in Heping Town of Longsheng County in Guilin. Women here have the tradition of keeping long hair. They believe that long hair brings good luck and fortune. The average length of hair of 180 women in the village is 1.7 meters. (Photo by Lu Boan/Xinhua)

“Over three years I photographed fans outside different concerts. I was fascinated by the different tribes of people that attended them, and how people emulated celebrity to form their identity. As I photographed the project I began to see how the concerts became events for people to come together with surrogate “families”, a chance to relive their youth or try and be part of a scene that happened before they were born” – James Mollison.

Photo: Madonna fans. (Photo by James Mollison)

One hundred artists were given an opportunity to uniquely redesign 100 phone booths in São Paulo. The result is beyond all expectations. One hundred completely useless or just vandalized booths were transformed into incredible works of art.

Work: Live Connected
Artist: Juarez Fagundes
Address: Avenida Paulista, Parque Trianon – opposite the park

A man dressed as a zombie poses during the Thrill The World 2009 event, which sees fans from all over the world dance simultaneous to Michael Jackson's “Thriller” at Luna Park on October 25, 2009 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

Gina Labianca (L) tries on a super woman outfit as Charlie Lucas tries a snow white Costume at the Halloween MegaStore Miami Beach on October 21, 2011 in Miami Beach, Florida. The megastore is a temporary location for the store which opened for the holiday to sell costumes, masks and other items to people needing to dress up for the evening of October 31 when costumed people around the world observe the day. (Photo by Joe Raedle/Getty Images)