A woman refreshes at a fountain in Casa de Campo during a heatwave in Madrid, Spain on June 15, 2022. (Photo by Isabel Infantes/Reuters)

Jamaican musical artist Shenseea attends the 2022 MTV VMAs at Prudential Center on August 28, 2022 in Newark, New Jersey. (Photo by Catherine Powell/Getty Images for MTV/Paramount Global)

This picture taken on August 4, 2016 shows three orphaned orangutan babies hanging in a tree whilst attending “jungle school” at the International Animal Rescue centre outside the city of Ketapang in West Kalimantan. (Photo by Bay Ismoyo/AFP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A woman carries her cat as she walks near Kyiv-Pasazhyrskyi railway station in Kyiv in the morning of February 24, 2022. Air raid sirens rang out in downtown Kyiv today as cities across Ukraine were hit with what Ukrainian officials said were Russian missile strikes and artillery. (Photo by Daniel Leal/AFP Photo)

A model presents a creation from the Versace Fall-Winter 2022/2023 collection during Fashion Week in Milan, Italy, February 25, 2022. (Photo by Alessandro Garofalo/Reuters)

The Japanese punk rock garage quartet Otoboke Beaver perform at Maggie Mae's at the South by Southwest (SXSW) Music Film Interactive Festival 2017 in Austin, Texas, U.S., March 17, 2017. (Photo by Brian Snyder/Reuters)