A reveller dressed as Spider-Man takes part in a presentation at the top of a building during an annual block party known as “Enquanto isso na Sala da Justiça” (Meanwhile, in the justice room), one of the many carnival parties taking place in the neighbourhood of Olinda, Brazil February 7, 2016. (Photo by Ueslei Marcelino/Reuters)

A Syrian man rides his bicycle past a man selling grains during a halt in fighting on February 29, 2016 in Douma, in the Eastern Ghouta region, east of the capital Damascus. A UN-backed ceasefire deal took hold across parts of Syria, bringing relative calm to areas where the Islamic State group and Al-Qaeda's local affiliate are not present. (Photo by Sameer Al-Doumy/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

In a country where some 200 breweries produce well over 1,000 different beers, surely no one is considering brewing their own? Wrong. Here: Arnaud Laloy, member of the Belgian Homebrewers association, adds hop in the brewing process to create his own beer in the garage of his house in Neufchateau, Belgium, August 11, 2016. (Photo by Francois Lenoir/Reuters)

Flowers are placed on a “comfort woman” statue during the weekly Wednesday protest in front of Japanese embassy demanding for an apology and compensation from Japanese government in Seoul, South Korea, July 22, 2015. “Comfort women” is the Japanese euphemism for women who were forced into prostitution and sexually abused at Japanese military brothels before and during World War Two. (Photo by Kim Kyung-Hoon/Reuters)

A military police officer aims his gun to a demonstrator during a protest in Brasilia, Brazil, Tuesday, April 7, 2015. The officer had picked up a bottle that was thrown towards them but did not fire his gun and backed away. Thousands of workers have staged rallies in 12 cities across Brazil to protest against a proposed law that would allow companies to outsource their labor force. (Photo by Eraldo Peres/AP Photo)

A firefighter battling the King Fire watches as a backfire burns along Highway 50 in Fresh Pond, California September 16, 2014. The fire led officials to call on about 400 people to evacuate from areas threatened by the blaze, Cal Fire spokeswoman Alyssa Smith said. It has charred more than 11,500 acres (4,654 hectares) and was 5 percent contained on Tuesday. (Photo by Noah Berger/Reuters)

“Aurora over a glacier lagoon”. A vivid green overheaded aurrora pictured in Iceland's Vatnajokull National Park reflected almost symetrically in Jokulsrlon Glacier lagoon. A complete lack of wind and currrent combin in this sheltred lagoon scene to crete an arresting mirror effect giving the image a sensation of utter stillness. Despite theis there is motion on a suprising scale, as the loops and arcs of the aurora are shaped by the shifting forces of the Earth's magnetic field. James Woodend of Great Britain won the grand prize with the image, beating out more than 2,500 other entries. The Astronomy Photographer of the Year 2014 contest is judged by the Royal Observatory Greenwich and BBC Sky at Night magazine. (Photo by James Woodend/The Astronomy Photographer of the Year 2014 Contest)