While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Activists from the animal rights group PETA wearing bikinis and crocodile masks assist each other outside a store of the French fashion label Hermes in Sydney on March 4, 2021, as they protest against their use of crocodile skins and the recent purchases by Hermes and LVMH of crocodile farms in Australia's Northern Territory. (Photo by David Gray/AFP Photo)

Sarah Campbell by Nick Knight and other cover shots – The Face Magazine: Culture Shift at the National Portrait Gallery in London on February 19, 2025. A new exhibition that celebrates iconic fashion images and portraits from The Face, a trail-blazing youth culture and style magazine. Bringing together 200 photographs by over 80 photographers from the 80s, 90s, 00s, the exhibition is an opportunity to see many of these images away from the magazine page for the first time. (Photo by Guy Bell/Alamy Live News)

Serge Huguenin of the Blondeau foundry takes the newly melted bell out of the mould in La Chaux-de-Fonds, Switzerland January 21, 2016. At this year's Summer Olympics in Rio de Janeiro, no matter how elaborate the opening ceremony or how sophisticated the live broadcasts, the final lap of athletics races will be announced the traditional way by ringing an old-fashioned bell. Omega, the official timekeeper of the event, has ordered 21 bells, forged almost entirely by hand by Blondeau's Bell Foundry in the Jura Mountains in Switzerland. Each last-lap bell is branded with the RIO 2016 logo and circled with the words “2016 GAMES OF THE XXXI OLYMPIAD”. (Photo by Denis Balibouse/Reuters)

Kaia Gerber attends the LOVE Magazine LFW Party, celebrating issue 23 at The Standard, London on February 17, 2020 in London, England. LOVE magazine is welcoming Ben Cobb as Editor-In-Chief Men's, Graham Rounthwaite as Creative Director, and Oliver Volquardsen as Fashion Director. (Photo by David M. Benett/Dave Benett/Getty Images for LOVE Magazine)

English actress Florence Pugh poses for photographers upon arrival at the 76th British Academy Film Awards, BAFTA's, in London, Sunday, February 19, 2023. (Photo by Vianney Le Caer/Invision/AP Photo)

A photo taken on October 20, 2024, shows various patterns left on the beach after the ebb tide at the Yanghe Estuary wetland in Jiaozhou Bay in Qingdao, Shandong province, China. (Photo by Costfoto/NurPhoto/Rex Features/Shutterstock)

The actress Keira Knightley on November 27, 2024 makes an appearance on the Graham Norton Show, which will be shown on the BBC One on Friday evening. (Photo by Ian West/PA Wire Press Association)