An attendee dressed as Winnie the Pooh talks with a member of the D.C. Metropolitan Police Department during the annual pre-Halloween High Heel Race in Washington, D.C., U.S., October 28, 2025. (Photo by Nathan Howard/Reuters)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

Dogs and their owners dressed in Halloween costumes parade during the annual Haute Dog Howl'oween event in Long Beach, California on October 30, 2016. The parade, which claims to be the largest Halloween dog event in the world, sees hundreds of dogs and their owners dressed in colorful costumes celebrating the festival. (Photo by Mark Ralston/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.