“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A woman receives a traditional cleansing in the church of San Simon in Iztapa, Chimaltenango, Guatemala, October 28, 2015. People in Guatemala revere San Simon, also known by his Mayan name Maximon o Ry Laj Man, on October 28 annually. For some devotees, San Simon is synonymous with prosperity and happiness, while others associate him with witchcraft, paganism and a protector for drunkards. Since the 19th century, devotees have offered money, liquor or tobacco in exchange for his blessings. (Photo by Jorge Dan Lopez/Reuters)

Men stroll past roadside vendors as a painted truck makes its way through the busy street in Kabul, Afghanistan, November, 1961. (Photo by Henry S. Bradsher/AP Photo via The Atlantic)

Men use ropes to try and right a supply truck overloaded with wheat straw along a road in Dargai, in the Malakand district, about 100 miles northwest of Pakistan's capital Islamabad, on April 13, 2012. (Photo by Mian Khursheed/Reuters)

Actor Candis Cayne performs at John Varvatos + OUT Support the Gay Men's Chorus of LA on September 29, 2016 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images for John Varvatos)

Somali men carry swordfish from the sea to a market in the capital Mogadishu, Somalia Thursday, April 23, 2015. (Photo by Farah Abdi Warsameh/AP Photo)

Michal Navratil of the Czech Republic performs after the men's 27 meter high dive final at the Swimming World Championships in Kazan, Russia, Wednesday, August 5, 2015. (Photo by Denis Tyrin/AP Photo)