For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Filipino beauty candidates hide from the sun before a group photo during the media presentation of the Miss Philippines Earth 2017 held at a hotel in Manila, Philippines, 05 July 2017. A total of 40 environmentally aware and concerned Filipino young ladies will compete to represent the Philippines at the Miss Earth beauty pageant. Miss Earth is a pioneering beauty pageant that serves as a vehicle for environmental advocacy. (Photo by Mark R. Cristino/EPA)

Contestants dance during the Miss Plus Size Carioca beauty pageant on July 8, 2017 in Rio de Janeiro, Brazil. 24 contestants, aged 18-45, competed in the contest which aims to challenge modern inclusive standards of beauty. (Photo by Mario Tama/Getty Images)