As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

An animation artist has thrown a group of Disney characters into the real world – and it's not pretty. Jeff Hong, from New York, has taken the childhood favourites and turned their lives upside down. In a series of nightmarish pictures on his Tumblr, the cartoons who once lived happily ever after are now facing up to reality. And judging from these images they're not adjusting well. Photo: Beauty is everything for this belle of the ball. (Photo by Jeff Hong)

Cosplayers dressed as Star Wars characters Chewbacca (R) and Darth Vader talk at a Star Wars Day fan event in Tokyo May 4, 2015. Star Wars fans celebrate May 4 as Star Wars Day, a pun that comes from an iconic quote in the movie, “May the Force be with you”. (Photo by Toru Hanai/Reuters)

Anne Leanzo, of Virginia, plays Ash from the Evil Dead movie and her daughter Gina, 15, plays Lilith from the Borderlands video game during Comic-Con 2017 in San Diego, California, July 22, 2017. (Photo by Bill Wechter/AFP Photo)

A glasses-free Toshiba 55-inch 3-D 4x full HD TV shows the movie, “Coraline” at the 2012 International Consumer Electronics Show at the Las Vegas Convention Center January 11, 2012 in Las Vegas, Nevada. The TVs are scheduled to be available this year and will come with embedded cameras with facial recognition capability so depending on where you are sitting, the set will adjust the viewing point for the best 3-D experience. (Photo by Ethan Miller/Getty Images)

Joanne Froggatt poses with her award for Best Supporting Actress in a Series, Mini-Series or TV Movie for her role in “Downton Abbey” backstage at the 72nd Golden Globe Awards in Beverly Hills, California January 11, 2015. (Photo by Mike Blake/Reuters)

Juan Carlos Vilchez, 18-months-old, dressed to represent horror movie icon Chucky, looks into a storefront mall window, in Managua, Nicaragua, Friday, October 31, 2014. Juan Carlos is wearing a first place winner that he won earlier, for best Halloween costume in his age group. (Photo by Esteban Felix/AP Photo)