A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Actress Liv Tyler poses for a portrait during the 2012 Sundance Film Festival at the Getty Images Portrait Studio at T-Mobile Village at the Lift on January 21, 2012 in Park City, Utah. (Photo by Larry Busacca/Getty Images)

Members of Hashid Shaabi or Popular Mobilization Forces (PMF) fire towards Islamic State militant positions in west of Mosul, Iraq, December 28, 2016. (Photo by Reuters/Stringer)

DJ David Guetta (R) and rapper Nicki Minaj perform onstage during the 2017 Billboard Music Awards at T-Mobile Arena on May 21, 2017 in Las Vegas, Nevada. (Photo by Mario Anzuoni/Reuters)

Toyoda Gosei Co Ltd's personal mobility concept airbag car "Flesby" is displayed at the 44th Tokyo Motor Show in Tokyo, Japan, October 28, 2015. (Photo by Yuya Shino/Reuters)

Actress Boquita Almonte smashes an old cell phone on “Good Riddance Day” in Times Square in New York December 28, 2014. Good Riddance Day, inspired by Latin American tradition, encourages people to shred and smash their bad memories from 2014 to start the new year fresh. (Photo by Carlo Allegri/Reuters)

A trader speaks on the phone at his desk at the Frankfurt stock exchange, Germany, in this June 29, 2015 file photo. Federal Reserve policymakers are widely seen raising interest rates for the first time in almost a decade at their next meeting this week. (Photo by Ralph Orlowski/Reuters)