To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Nicki Minaj attends the Haider Ackermann show as part of the Paris Fashion Week Womenswear Fall/Winter 2017/2018 on March 4, 2017 in Paris, France. (Photo by Swan Gallet/WWD/Rex Features/Shutterstock)

The towers of the Notre-Dame de Paris Cathedral, which was ravaged by a fire in 2019, are reflected in a puddle ahead of the reopening ceremonies, in Paris, France, on December 4, 2024. (Photo by Stephanie Lecocq/Reuters)

American model Hailey Bieber is seen arriving to the Rhode launch event during Paris Fashion Week on September 28, 2023 in Paris, France. (Photo by Rachpoot/Bauer-Griffin/GC Images)

Logan Edra of the United States, known as Logistx, competes in the Women's Breaking dance Round robin of the Paris 2024 Olympic Games at La Concorde in Paris, on August 9, 2024. (Photo by Angelika Warmuth/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)