To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An employee holds a plant with roots at the Plant Advanced Technologies (PAT) company greenhouse in Laronxe near Nancy, Eastern France, June 19, 2015. The farmers employed at the site in Laronxe are growing plants in a special way with a view to “milking” them for use in medicines, cosmetics and agrochemicals. Several major brands, including Germany's BASF and France's Chanel, have teamed up with Plant Advanced Technologies (PAT) in the hope of securing privileged access to the so-called “biomolecules” it extracts through the use of a patented technique. (Photo by Vincent Kessler/Reuters)

Thierry Reverdi, owner of the Dreamdoll company, adjusts the sunglasses of a silicone dream doll at their workshop in Duppigheim near Strasbourg, December 2, 2014. The realistic silicone s*x dolls can be ordered from a catalogue based on four hair and eye color models for a base price of 5,500 euros ($6,150). The dolls weigh around 40 kilos due to a lightweight aluminum structure and take a week to construct. The company of three employees produces some one hundred custom-made silicone s*x dolls a year, mainly for European customers. (Photo by Vincent Kessler/Reuters)

In this photo taken on Saturday, May 16, 2015, Snoek fish with salt on them after they were cleaned in Lambert's Bay, South Africa. The boats line up along the jetty, bobbing in the cold south Atlantic waters, bringing in the day's catch in the early afternoon. The long silver snoek fish is one of South Africa's traditional foods, and a main source of income for the town of Lambert's Bay. (Photo by Schalk van Zuydam/AP Photo)

A police officer stands at a police cordon near the scene of a terror attack in London, U.K., on Sunday, June 4, 2017. A van swerved into Saturday-night crowds on London Bridge, before three men got out and went on a stabbing rampage through nearby bars. (Photo by Luke MacGregor/Bloomberg)

Shepherd brothers Mustafa Erbay and Baran Erbay train their camels on snowy grounds, enabling them to become champions in competitions held in the Aegean and Mediterranean regions in Baskale district of Van, Turkey on February 1, 2020. (Photo by Ozkan Bilgin/Anadolu Agency via Getty Images)