A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Ionel Istrati – Eu Numai, Numai. Songs of the Western Slavs. Very cheerfully.

Boys pose with their toy guns as others play on swings, on the first day of the Muslim holiday of Eid al-Fitr, which marks the end of the holy month of Ramadan, in the government-controlled district of Dwelaa in Damascus, Syria July 6, 2016. (Photo by Omar Sanadiki/Reuters)

A boy attends Eid al-Adha prayers on the street outside Abu Hanifa mosque in Baghdad Adhamiya district, during the outbreak of the coronavirus disease (COVID-19), in Iraq, July 31, 2020. (Photo by Thaier Al-Sudani/Reuters)

A picture taken on March 9, 2017, shows a boy playing with a cat next to a 1948 Buick parked outside the home of Mohammad Mohiedine Anis in the formerly rebel-held al-Shaar neighbourhood. (Photo by Joseph Eid/AFP Photo)

Muslim girls have their hands painted with traditional henna as they attend an Eid al-Fitr prayer, marking the end of the fasting month of Ramadan, at historical Badshahi mosque in Lahore, Pakistan, Wednesday, April, 10, 2024. (Photo by K.M. Chaudary/AP Photo)