Robert Price of TREWGrip LLC demonstrates a TREWGrip handheld rear-type keyboard and air mouse for Apple and Android tablets at the “CES: Unveiled”, media preview for International CES, at the Mandalay Bay Convention Center in Las Vegas on January 5, 2014. (Photo by Robyn Beck/AFP Photo)

This artist's scoreboard displays a fictional game between Mars and Earth, with Mars in the lead. It refers to the success rate of sending missions to Mars, both as orbiters and landers. Of the previous 39 missions targeted for Mars from around the world, 15 have been successes and 24 failures. For baseball fans, that's a batting average of .385. The United States has had 13 successes out of 18 attempts, or a “batting average” of .722. NASA's Curiosity rover, set to land on the Red Planet the evening of Aug. 5, 2012 PDT (morning of Aug. 6 EDT), will mark the United States' 19th attempt to tackle the challenge of Mars, and the world's 40th attempt. (Image by NASA/JPL-Caltech)

A store staff walks past other staffs dressed up as Stormtrooper and Death Star Gunner (R) from the film “Star Wars” before launching the film's new toys at Loft Variety Store in Shibuya shopping district in Tokyo, September 3, 2015. New “Star Wars” toys and other merchandise were released in stores across Japan just after midnight local time during a global rollout of the popular products. (Photo by Toru Hanai/Reuters)

Armed Syrian Turkmen villagers are seen near the northern Syrian village of Yamadi, near the Turkish-Syrian border, Syria, November 24, 2015. Turkey shot down a Russian warplane near the Syrian border on Tuesday saying it had repeatedly violated its air space, one of the most serious publicly acknowledged clashes between a NATO member country and Russia for half a century. (Photo by Reuters/Stringer)

Several beaches along South Florida's Atlantic coast line were closed after thousands of sharks were seen migrating in the waters. The sharks were migrating from Boca Raton to Jupiter since the beginning of March, marine biologists told NBC Miami. Photo: A spinner shark swims just offshore on Midtown Beach in Palm Beach on Tuesday. (Photo by Jeffrey Langlois/Palm Beach Daily News)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Toyoda Gosei Co Ltd's personal mobility concept airbag car "Flesby" is displayed at the 44th Tokyo Motor Show in Tokyo, Japan, October 28, 2015. (Photo by Yuya Shino/Reuters)

New autopilot features are demonstrated in a Tesla Model S during a Tesla event in Palo Alto, California, 2015. Federal officials say the driver of a Tesla S sports car using the vehicle’s “autopilot” automated driving system has been killed in a collision with a truck, the first U.S. self-driving car fatality. The National Highway Traffic Safety Administration said preliminary reports indicate the crash occurred when a tractor-trailer made a left turn in front of the Tesla at a highway intersection. Joshua D. Brown, of Canton, Ohio, died in the accident May 7 in Williston, Florida, when his car's cameras failed to distinguish the white side of a turning tractor-trailer from a brightly lit sky and didn't automatically activate its brakes, according to government records obtained Thursday. (Photo by Beck Diefenbach/Reuters)