Promotional models use their smartphones during their break at the Global Mobile Internet Conference in Beijing May 6, 2014. Mobile Internet industry executives, developers and investors from more than 30 countries took part in the Global Mobile Internet Conference in Beijing, the organiser said. (Photo by Kim Kyung-Hoon/Reuters)

Kirby Chambliss of the United States flies in formation with Matt Hall of Australia, Yoshihide Muroya of Japan and Nigel Lamb of Britain prior to the third stage of the Red Bull Air Race World Championship in front of the Petronas Towers in Kuala Lumpur, Malaysia, on May 15, 2014. (Photo by Joerg Mitter/Red Bull via Reuters)

“The Challenge!” Young boy relishes in a game of tug of war before school. Photo location: Lake Titicaca, Peru. (Photo and caption by Paul Heyman/National Geographic Photo Contest)

A competitor shows her tattoos at the MBK Tattoo Contest in a shopping mall in Bangkok October 23, 2014. (Photo by Athit Perawongmetha/Reuters)

Fishermen prepare marlin and sailfish, destined for Jakarta, for auction at a fish market in Tegal, Central Java November 26, 2014 in this photo taken by Antara Foto. (Photo by Oky Lukmansyah/Reuters/Antara Foto)

Julian, left, is photographed by his mother with friend Gianluca, right, under water at a public pool in Gelsenkirchen, Germany, on a hot Friday, July 3, 2015. Germany faces a heat wave with temperatures up to 38 degrees Celsius (100 degrees Fahrenheit) at the weekend. (Photo by Martin Meissner/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A store staff walks past other staffs dressed up as Stormtrooper and Death Star Gunner (R) from the film “Star Wars” before launching the film's new toys at Loft Variety Store in Shibuya shopping district in Tokyo, September 3, 2015. New “Star Wars” toys and other merchandise were released in stores across Japan just after midnight local time during a global rollout of the popular products. (Photo by Toru Hanai/Reuters)