The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A mechanic assembles a BMW C evolution electric maxi-scooter at the BMW Berlin motorcycle plant February 23, 2015. The storage capacity of the BMW C evolution's high-voltage 8 kWh battery provides a range of up to 100 kilometres and a maximum speed of 120 km/h. (Photo by Fabrizio Bensch/Reuters)

The second of six C-17 Globemaster III airlifters for the United Arab Emirates Air Force and Air Defence is being assembled at the Boeing assembly facility on May 10, 2011 in Long Beach, California. The UAE will take delivery of three more C-17s this year and two in 2012 as it modernizes its airlift capabilities. (Photo by Kevork Djansezian/Getty Images)

A British space-exploration company has revealed its aim to fly the public to the moon from 2015 – providing they have £100m for a ticket.

Photo: Jenn Sander from Red Robin PR, wearing a spacesuit once worn by US Astronaut Peggy Whitson, sits inside a re-entry capsule owned by Excalibur Almaz outside the Queen Elizabeth II Centre on June 19, 2012 in London, England. The company today announced their plan to fly people to the moon on what is the 40th anniversary year of the Apollo 17 moon landing. (Photo by Rosie Hallam)

A Sotheby's employee poses with a “Return of the Jedi” promotional C-3PO Helmet 1983, estimated at £15,000-£25,000 created by George Lucas' visual effects company during a photocall at Sotheby's in London, Britain on December 6, 2019. (Photo by Thomas Mukoya/Reuters)

Sakia Corona, 8, (C) takes part in a rehearsal of the Contemporary Haitian Dance in a communal center in downtown Havana January 30, 2015. Nearly 25 people, from the Haitian Contemporary Dance Company Petit Fey or Small Leaf, in Haitian Creole, rehearse a play called Papa Guede for future presentations in Havana. (Photo by Alexandre Meneghini/Reuters)

Senior company members of the Dance Centre Kenya (DCK) Neema Lazzaroni (C) and Azza Qamar Rollins (R) hold onto each other while following the performance backstage ahead of their roles in The Nutcracker at the Kenya National Theatre in Nairobi on December 7, 2024. The Nutcracker is a beloved Christmas ballet, first performed in 1892, with music by Pyotr Ilyich Tchaikovsky. Known for its enchanting score and festive themes, it has become a holiday tradition worldwide. (Photo by Luis Tato/AFP Photo)