“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Three one-month-old lioness cubs are held by a keeper as they take their first outing on February 21, 2010 at the Ramat Gan Safari Park near Tel Aviv, Israel. The still unnamed cubs are the first triplet females to be born at the safari park and officials say their birth will ensure the continuity of the park's pride of lions. (Photo by David Silverman/Getty Images)

“A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights”. – UN Women. (Photo by Ogilvy & Mather, Dubai, UAE/UN Women)

Australian craftsman Moerkey, also known as Michael Moerkerk, recycles discarded keys and transforms them into unique works of art. It all started when he was supposed to be cleaning out his shed and he came across some old copper pipe. He then cut it into rings and began honing a technique that lead to the creation of decorative spheres, bowls, figures, and more.

Ten day old male Gorilla “Fataki” clings to his mother “Frala” during his media debut at Taronga Zoo June 4, 2003 in Sydney, Australia. Fataki was born on May 24, 2003 and was the fourth Gorilla to be born at Taronga Zoo since the opening of the Gorilla Forest in 1997. (Photo by Chris McGrath/Getty Images)