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While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)
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25 Feb 2014 12:59:00
A swimmer competes during the UK Cold Water Swimming Championships at Tooting Bec Lido in south London January 24, 2015. (Photo by Luke MacGregor/Reuters)

A swimmer competes during the UK Cold Water Swimming Championships at Tooting Bec Lido in south London January 24, 2015. (Photo by Luke MacGregor/Reuters)
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25 Jan 2015 09:14:00
Performers dressed as zombies arrive to the pier of the Excelsior Hotel on September 6, 2021 during the 78th Venice Film Festival at Venice Lido. (Photo by Yara Nardi/Reuters)

Performers dressed as zombies arrive to the pier of the Excelsior Hotel on September 6, 2021 during the 78th Venice Film Festival at Venice Lido. (Photo by Yara Nardi/Reuters)
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21 May 2022 05:13:00
Brazilian model Alessandra Ambrosio arrives at the pier of the Excelsior Hotel on August 31, 2022, on the opening day of the 79th Venice International Film Festival at Lido di Venezia in Venice, Italy. (Photo by Tiziana Fabi/AFP Photo)

Brazilian model Alessandra Ambrosio arrives at the pier of the Excelsior Hotel on August 31, 2022, on the opening day of the 79th Venice International Film Festival at Lido di Venezia in Venice, Italy. (Photo by Tiziana Fabi/AFP Photo)
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01 Sep 2022 05:19:00
French actress Roxane Mesquida (L) and Josephine De La Baume exchange a kiss on the red carpet prior the screening of The company you keep during the 69th Venice Film Festival on September 6, 2012 at Venice Lido. The company you keep is presented out of competition. AFP PHOTO / GABRIEL BOUYS

French actress Roxane Mesquida (L) and Josephine De La Baume exchange a kiss on the red carpet prior the screening of “The company you keep” during the 69th Venice Film Festival on September 6, 2012 at Venice Lido. “The company you keep” is presented out of competition. (Photos by Tiziana Fabi/Gabriel Bouys/Christine Pettinger/AFP Photo)
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07 Sep 2012 12:11:00
US actor Ben Affleck and US actress and singer Jennifer Lopez arrive for the screening of the film “The Last Duel” presented out of competition on September 10, 2021 during the 78th Venice Film Festival at Venice Lido. (Photo by Yara Nardi/Reuters)

US actor Ben Affleck and US actress and singer Jennifer Lopez arrive for the screening of the film “The Last Duel” presented out of competition on September 10, 2021 during the 78th Venice Film Festival at Venice Lido. (Photo by Yara Nardi/Reuters)
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12 Sep 2021 07:05:00
Dancers warm up in the wings before performing in a full-dress rehearsal at the Moulin Rouge in Paris on September 8, 2021, two days ahead of the reopening of the cabaret following an 18-month closure amid the COVID-19 pandemic. Closed for a year and a half due to the pandemic, the Moulin Rouge and Le Lido, emblems of the crazy Parisian nights since 1889, are finally reopening. (Photo by Christophe Archambault/AFP Photo)

Dancers warm up in the wings before performing in a full-dress rehearsal at the Moulin Rouge in Paris on September 8, 2021, two days ahead of the reopening of the cabaret following an 18-month closure amid the COVID-19 pandemic. Closed for a year and a half due to the pandemic, the Moulin Rouge and Le Lido, emblems of the crazy Parisian nights since 1889, are finally reopening. (Photo by Christophe Archambault/AFP Photo)
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26 Sep 2021 02:38:00
A detail shows the shoes of member of the “Luigi De Laurentiis” award jury, US actress Tessa Thompson as she arrives on September 5, 2022 for the screening of the film “Don't Worry Darling” presented out of competition as part of the 79th Venice International Film Festival at Lido di Venezia in Venice, Italy. (Photo by Tiziana Fabi/AFP Photo)

A detail shows the shoes of member of the “Luigi De Laurentiis” award jury, US actress Tessa Thompson as she arrives on September 5, 2022 for the screening of the film “Don't Worry Darling” presented out of competition as part of the 79th Venice International Film Festival at Lido di Venezia in Venice, Italy. (Photo by Tiziana Fabi/AFP Photo)
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07 Sep 2022 05:27:00