Performers take part in a parade during the annual Cervantes market (Mercado Cervantino) in the hometown of famous Spanish writer Miguel de Cervantes, Alcala de Henares, Spain, October 9, 2015. The Mercado Cervantino, which represents a market and fair from the 16th and 17th centuries, takes place in the city's historic centre and commemorates Miguel de Cervantes' baptism, which took place on October 9, 1547. (Photo by Susana Vera/Reuters)

The singing group The D-Day Darlings take part in the unveiling ceremony of a permanent war memorial, created by artist and writer Fabian Peake, at St Pancras International railway station in London, Britain, November 8, 2018. (Photo by Peter Nicholls/Reuters)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

“Lafayette Ronald Hubbard (March 13, 1911 – January 24, 1986), better known as L. Ron Hubbard (and often referred to by his initials, LRH), was an American pulp fiction author and religious leader who founded the Church of Scientology. After establishing a career as a writer, becoming best known for his science fiction and fantasy stories, he developed a self-help system called Dianetics which was first published in May 1950. He subsequently developed his ideas into a wide-ranging set of doctrines and rituals as part of a new religious movement that he called Scientology. His writings became the guiding texts for the Church of Scientology and a number of affiliated organizations that address such diverse topics as business administration, literacy and drug rehabilitation”. – Wikipedia

Photo: American science fiction writer L. Ron Hubbard, founder of the Church of Scientology, uses his Hubbard Electrometer (patent pending) to determine whether tomatoes experience pain, 1959. His work led him to the conclusion that tomatoes “scream when sliced”. (Photo by Scott Lauder/Evening Standard/Hulton Archive/Getty Images)

Revellers enjoy the atmosphere during the opening day or “Chupinazo” of the San Fermin Running of the Bulls fiesta on July 6, 2015 in Pamplona, Spain. The annual Fiesta de San Fermin, made famous by the 1926 novel of US writer Ernest Hemmingway entitled “The Sun Also Rises”, involves the daily running of the bulls through the historic heart of Pamplona to the bull ring. (Photo by Pablo Blazquez Dominguez/Getty Images)

A reveller catches beer thrown from a balcony during the opening day or “Chupinazo” of the San Fermin Running of the Bulls fiesta on July 6, 2017 in Pamplona, Spain. The annual Fiesta de San Fermin, made famous by the 1926 novel of US writer Ernest Hemmingway entitled “The Sun Also Rises”, involves the daily running of the bulls through the historic heart of Pamplona to the bull ring. (Photo by Pablo Blazquez Dominguez/Getty Images)

A man falls from a horse at a rodeo exhibition during Tradition Day, aimed to preserve gaucho traditions, in San Antonio de Areco, Argentina, Sunday, November 13, 2022. Tradition Day is celebrated to honor the birth of Argentine writer Jose Hernandez, author of the country's national poem “The Gaucho Martin Fierro”. (Photo by Natacha Pisarenko/AP Photo)

Revellers continue to party and dance through the night and day during the second day of the San Fermin Running Of The Bulls festival, on July 7, 2014 in Pamplona, Spain. The annual Fiesta de San Fermin, made famous by the 1926 novel of US writer Ernest Hemmingway “The Sun Also Rises”, involves the running of the bulls through the historic heart of Pamplona. (Photo by Christopher Furlong/Getty Images)