Cooked and coloured eggs travel along the production line at the Schrall coloured eggs company in the Austrian Village of Diendorf March 16, 2015. Schrall is one of Austria's biggest Easter and coloured eggs producers and makes between eight and 10 million coloured eggs throughout year. (Photo by Leonhard Foeger/Reuters)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A man carries a block of ice left behind by a hailstorm in Sao Paulo, Brazil, on May 19, 2014. After the severe overnight hailstorm a layer of hailstones as deep as 20 centimeters covered streets and parks, drawing people to make snowmen and play in the ice, an unusual scene to the city. (Photo by Nelson Antoine/AP Photo)

Contestants dance during the Miss Plus Size Carioca beauty pageant on July 8, 2017 in Rio de Janeiro, Brazil. 24 contestants, aged 18-45, competed in the contest which aims to challenge modern inclusive standards of beauty. (Photo by Mario Tama/Getty Images)

A picture taken on October 5, 2018, shows a general view of Migingo island which is densely populated by residents fishing mainly for Nile perch in Lake Victoria, the continent's largest lake, on the border of Uganda and Kenya. More than 500 people live on the island, which is barely 2,000-square-metres. (Photo by Yasuyoshi Chiba/AFP Photo)

A British space-exploration company has revealed its aim to fly the public to the moon from 2015 – providing they have £100m for a ticket.

Photo: Jenn Sander from Red Robin PR, wearing a spacesuit once worn by US Astronaut Peggy Whitson, sits inside a re-entry capsule owned by Excalibur Almaz outside the Queen Elizabeth II Centre on June 19, 2012 in London, England. The company today announced their plan to fly people to the moon on what is the 40th anniversary year of the Apollo 17 moon landing. (Photo by Rosie Hallam)

Engineer Mikhail Venin works on an antenna for the Express AM8 new generation geostationary telecommunications heavy satellite at the large-sized transformed mechanical systems centre of the Reshetnev Information Satellite Systems company in the Siberian town of Zheleznogorsk April 2, 2014. The Express AM6 is a new generation satellite providing services including Russian governmental and presidential mobile communication, digital television and broadcasting, according to the Reshetnev company representatives. (Photo by Ilya Naymushin/Reuters)